Marketing Mistake - You Don’t Track Your Company’s Results.

This is common for more developed window cleaning businesses, but it's also quite prevalent in young, start-up companies as well.

If you don't track, you really don't know what works. For those of you reading this that have been to one of my Window Washing Wealth marketing sessions at a convention may recall one power point slide with a bunch of numbers on it. I asked those in the audience... "What do you notice here?" One person raised their hand with the right answer. Can you guess what it is?

We Track Everything!

Whether it's not tracking goals on your website with Google Analytics, or not tracking conversions through your pay per click ads, or not tracking calls from flyer delivery or EDDM campaigns, if you aren't tracking, you're throwing your money away. All things we teach at

As a wise person once said, "it's okay to make mistakes, so long as you learn from them". If you're not tracking, there's no way to learn from your mistakes. Heck, there's no way to even know if you even made a mistake!

Worst of all, if you don't track, then there's really no way to improve. That is truly a waste of a marketing budget. In my company, every month without exception, we go over about a dozen reports that are tied into the productivity of my company. In other words, we hold ourselves accountable.

One of those reports is a Monthly Marketing Tracking Report. It tells a story, a compelling story of how we are doing and provides direction on how we can do better. This particular report (like the others) becomes one of the 12 Chapters in our book for the year. We write this "book" every year and becomes part of a volume of "books" that shapes my company today.

Remember, marketing IS your business, not simply one part of it. What I've been sharing with you is a new way to look at you, look at your company, and look at how you approach your marketing. This information is priceless if you put it into action.

I'm telling you, I practice what I preach and my company grows year after year as a result of how we approach the marketing we do. Why? How? My staff and I know how to add more and more customers year after year.

And not only get customers but engage in aggressive customer retention programs to keep them. Combining these two only means one thing GROWTH.

Please understand, a million-dollar window cleaning business dynasty stands before you. But are you willing to step out of your comfort zone and do what others don't to rise above the rest. Are you willing to change your thinking to become the best you can be and become #1 in your market? It starts by keeping marketing at the fore-front. Until next time...

Whenever you're ready, here are a couple of ways I can help you...

  1. Join My MILLION DOLLAR Facebook Group for Window Cleaners & Pressure Washers (you must be in the business). Go here:
  2. Get a "Scale" Strategy Session. If you want some 1 on 1 help, we can jump on the phone for a free call and brainstorm and determine what is missing, broken, and needed in your business and walk you through the strategies to get you pointed in the right direction. Just click here: DuBois/20-minute
  3. Get the 250 page crash course > My Book: How To Build A Dream Window Cleaning (Pressure Washing) Business In Record Time. Click HERE for more info. 
...and while you're at it:

Get My Free 21 Page
Window Cleaning Business Action Guide Now!
Go to

Jim DuBois is founder of Squeegee Pros, Inc. out of Mooresville, NC. He is the creator of, which specializes in aggressive marketing tactics, the importance of internal company systems, and how to dominate your window cleaning marketplace. All things a serial window cleaning entrepreneur should know to build a huge business. Visit the site for a Free marketing report.


Posted in Marketing Strategies.

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