5 Simple Strategies To Double Your Profits & Revenue

Hello again. It's Jim DuBois from WindowCleaningBusinessCoach.com.

In this quick-read article I'm going to highlight 5 Strategies you can implement starting this month using a 5% rule. Stay focused on these strategies and watch what happens this year. I will give you a summary of expectation at the end of this article.

Goal:

1. If you increase one of these strategies as little as 5%, you'll add a significant amount to your revenue.
2. If you increase all five by as a little as 5%, you can completely transform your company.

 

Are You Ready?

Here's the first one. Remember, we only need a 5% increase!

1. Increase the number of leads coming in.

Game Plan: Implement a Marketing Arsenal!

At my company we utilize 19 separate strategies to create and increase lead gen. We average 350+ leads per month. What would that do for your business if you had that many leads coming in? Here's some ideas (see past articles too):

• networking strategies
• google 5-pack strategies
• referral strategies
• JV strategies
• specific flyer / door hanger delivery strategies

This is a drop in the bucket of what you can do to generate leads.

MISSION: Build a Marketing Arsenal, Test Mediums, Measure the Results, Roll Out

2. Increase the Lead to Job Conversion Percentage

Remember, we only need a 5% increase!

How do you increase your Lead to Job conversion? Get better on the phone!

Game Plan:

• Scripts, Offers, Negotiate.
• Booked Out? Use 'Incentive To Wait' programs.
• Phone Pleasantries.
• Down-Sell to Save the Job.
• Learn the "one-liner" to overcome every price objection.

Conversion Example:

• 200 leads per month (7 leads/day).
• Let's say your conversion is "65%".
• Increase 65% by 5% to 70%.
• Adding 10 more jobs on the calendar.

 

3. Increase The Average Sales Value

This is the price you charge for the services you sell  >>  I call it The Customer Job Average. Remember, we only need a 5% increase!

Game Plan: The more you tell, the more you sell!

• Implement Up-sell strategies.
• Implement Cross-sell strategies.
• Learn to Bundle Your Services.
• Add More Service Offerings.
• RAISE YOUR PRICES!

Note: We raise our prices EVERY year! And you should to.


 

4. Increase The Number of Transactions (transactional frequency)

Game Plan: Get your customers to purchase from you more often!

• Implement Membership Programs.
• Reach out to your database more often.
• Are you using the 5 magic words?
  "Let's schedule your next cleaning?" ... and take it from there.
• Add more service offerings.

 

5. Increase Your Profit Margins

Game Plan: Remember, we only need a 5% increase!

• P&L statements: I always find bleeding money when working with a client.
• Study your Marketing Tracking Reports >> the analytics. What's really working?
• Cut your costs.

NOTE: Schedule a call and I will send you my 11-page report:

How To Cut Costs & Unnecessary Expenses & Literally Squeeze Out Profits You Never Had Before

 

• Trade out for Services / Vendor Negotiation to cut costs
• Get rid of your time-sucking, frustration-laden, always-complaining customers - with better customers!

... and watch your profit margins explode ...                                                            

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Ok, it's time to put all of this together. Let's see what this 5% "increase" looks like. In the graph below I took a company doing $585,000 in annual revenue and applied the strategies. Here's what it looks like with an annual snapshot:

• 8pm Nights
• Weekend Work
• No Work-Life Balance
• Missed Kids Events
• Body Wearing Out

Are you ready to finally transform your business?

If so, then now is the time to put a focus on your business this new year. These strategies will get you started...

This is the stuff my company and my clients keep a strong focus on (these strategies go deeper). And boy does it make a difference in one's company. It will do the same for you!